A pop performer keep to just the music and is known for only their music. Pop stars have an identity/personna that isnt restricted to just music. Their known for other social things, for example having a famous girl/boyfriend, their attendence to parties or featuring in a magazine. The audience is more aware of their lives. A true Pop Star adapts to changes in the music industry, survive and create their own brands.
Dyer proposes that:
'A star is an image not a real person that is constructed (as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films [music]).'
A stars image is constructed and usually unique to that specific artist.
Its constructed through marketing, advertising, magazines, music videos etc.
Teenagers are styled and coached into pop stars rather then being their own constuctions, this is done by shows such as Xfactor.
Industry and Audience
Record companies manufacture stars to the image that they think the audience wants rather then allowing the artists to grow into there own image. The purpose of this is to simply make money from the audiences that respond to this image and become fans which leads to buying albums. Hence the 'photocopied' nature of many boy bands, teen bands etc.
Dyer says:
'Stars are commodities produced and consumed on the strength of their meanings.'Ideology & Culture
Stars represent shared cultural values and attitudes, and promote a certain ideology. Audiences interested in these values enhances their 'star quality', and it is through conveying beliefs ideas and opinions outside music that performers help create their star persona. A star may initiate a fashion trend, were their fans copy their hairstyle and clothing. Social networking(e.g. Twitter) give pop stars the opportunity to establish their own values outside their music.
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